CHEVROLET TRUCKS

I joined Commonwealth | McCann to be co-creative director on Chevrolet Trucks. As I suspected, they’re a lot more fun to shoot than, say, crackers. (Nothing against other accounts I’ve worked on.) We created a lot of work, from banners to print ads to websites to OLV to big TV spots that you definitely saw if you watched any football. I’ve included one of those here. A spot about Super Cruise, which does the driving for you, even while towing. So unlike a lot of our other truck spots that are all fast cuts and hard-rocking music, this one’s a little more relaxing.